Property developer loyalty campaign
This welcome pack is for a property investment company's loyalty program. Outcomes include concertina folded brochure and custom envelope packaging. The elite investor market were targeted with this attractive opportunity to place trust in the developer's future projects through referral.
The idea of 'sharing great experiences' is underpinned by the promise of reward for loyalty on a scale far beyond the likes of frequent flyers. Encouraging a friend to invest in a property 'off-the-plan' shows true belief in the developer's ability to deliver. These referrals are worth more than any advertising campaign, and are therefore worthy of a beautiful but minimal piece of creative communication.
Disciplines: Conceptualisation, copywriting, design, finished art.