Home owners with an penchant for fine furniture and the funds to indulge them were invite to the launch of this extravagant new line. A Brisbane luxury furniture retailer briefed this launch event to coincide with the arrival of Australia's first shipment of Ralph Lauren Home furnishings.
The pieces themselves were grand in scale and bold in stature, featuring animal prints, dark hardwoods and white accents. This was illustrated in this highly embellished invitation through the use of strong black and white imagery, combined with title 'Beauty in Contrast". Dark and light combine to create the drama of a room adorned with this exquisite furniture.
The event itself lived up to its famous designer heritage, with champagne flowing and gems adorning the fabulous party-goers. Overall, the launch a beautiful success.
Disciplines: Conceptualisation, Marketing and PR liaison, custom typography, image retouching, copywriting, finished art.