Dance artist / studio brand identity
Strategic positioning of new market presence


A rediscovery, redefinition and re-entry to the market for an established champion latin dancer and teacher looking to take control of her brand presence in an ultra-competitive market, this project involved deep integration into the psyche of the artist as she put herself forth as a brand presence.

Business coaching and training sessions were an integral factor in crystalising the scope of the brief and the motivation to move forward with all aspects of the multi-faceted communication suite.

Disciplines: Conceptualisation, brand development, image treatment, custom lettering (logo), identity standards and online training.